More than a dozen sets of figures or vehicles are set for release later this year, with a few character sculpts long-desired by collectors filling holes.
I am a fan of what Hasbro is doing with these limited releases and purchased almost every 50th anniversary product, but last year and this year, I have been left wondering a two things: 1. What is the production run? And 2. How much discussion is there in Providence about promoting and marketing the line?
The two questions are related. First, I wonder if the production run so limited that it is only geared to serve the core audience of 30- to 40-somethings who attend JoeCon and their extended network of friends and fellow collectors. Like last year, this year's releases are rich with nostalgia, bringing modern styling and articulation to vintage characters. As a collector of A Real American Hero-era toys, art and ephemera as well as all of their modern versions, I feel like I am directly in the target audience.